# @itsryanboswell on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DRLSo5-Eu2T
- **Gondola URL:** https://gondola.cc/posts/37075221-itsryanboswell-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/c6d35328fb.jpg
- **Posted:** 2025-11-17T23:43:54.000+00:00
- **Account Owner:** Ryan Boswell (@ProductiveRyan) — https://gondola.cc/ProductiveRyan

## Caption

The rise and fall of SoBe is a masterclass in what happens when a brand trades culture for control.
Pepsi didn’t kill the drink — they killed the vibe that built it. 🦎✨

#marketing #brandstrategy #nostalgia #SoBe #Pepsi #celsius #prime #marketers #businesslesson #brandbuilding #viralmarketing #storytelling #creatoreconomy

## Stats

- **Views:** 1,020
- **Likes:** 91
- **Shares:** 0
- **Comments:** 9

## Tags

viralmarketing, prime, brandbuilding, nostalgia, brandstrategy, storytelling, marketers, sobe, marketing, creatoreconomy, pepsi, businesslesson, celsius

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