# @wsj on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=i7GiIUUoW9k
- **Gondola URL:** https://gondola.cc/posts/37454859-wsj-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/4057581805.jpg
- **Posted:** 2025-11-28T15:01:27.000+00:00
- **Account Owner:** The Wall Street Journal (@WSJ) — https://gondola.cc/WSJ

## Caption

As American shoppers buy less packaged foods, Big Food has leaned on a familiar excuse: It’s the economy, stupid. True, inflation has forced some families to trade down to cheaper store brands, and stagnant wages have squeezed household budgets.

That explanation misses a crucial shift: middle- and high-income Americans are still splurging, just not on legacy labels. Their dollars are flowing to niche names with more cultural cachet, from fancy new protein bars to chewier candy.

#Goodles #Chomp #WSJ

## Stats

- **Views:** 45,990
- **Likes:** 1,001
- **Shares:** 0
- **Comments:** 20

## Tags

goodles, chomp, wsj

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