# @60minutes on TikTok

- **Type:** Video
- **Original URL:** https://www.tiktok.com/@60minutes/video/7581449559725968695
- **Gondola URL:** https://gondola.cc/posts/37707484-60minutes-tiktok
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/c3c7c9c0a6.jpg
- **Posted:** 2025-12-08T11:38:16.000+00:00
- **Account Owner:** 60 Minutes (@60minutes) — https://gondola.cc/60minutes

## Caption

In the ‘70s and ‘80s, Swiss watchmaking was decimated by the so-called “quartz crisis.”  Japan began selling more accurate watches for a fraction of the price, powered by a quartz crystal and a battery. The Swiss responded by doubling down on the high-end mechanical market, adopting alpine-high pricing and limited supply as a business model. Today, some mechanical watches sell for millions. 60 Minutes’ Jon Wertheim checks out a timepiece priced at $2 million that is somehow just 1.75 millimeters thick. #switzerland #swisswatch #mechanicalwatch #watches 

## Stats

- **Views:** 205,200
- **Likes:** 9,180
- **Shares:** 319
- **Comments:** 110

## Tags

watches, mechanicalwatch, swisswatch, switzerland

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