# @60minutes on TikTok

- **Type:** Video
- **Original URL:** https://www.tiktok.com/@60minutes/video/7582218486911356173
- **Gondola URL:** https://gondola.cc/posts/37822028-60minutes-tiktok
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/cb2d57561e.jpg
- **Posted:** 2025-12-10T13:20:25.000+00:00
- **Account Owner:** 60 Minutes (@60minutes) — https://gondola.cc/60minutes

## Caption

“We all know that what we do is totally pointless,” says Swiss watchmaker Max Büsser, founder of MB&F. “A mechanical watch is totally pointless today.” Büsser says mechanical watches became technologically obsolete with the invention of more accurate digital watches, which are powered by quartz crystals and a battery. He instead believes the purpose of a mechanical watch is in the “emotional art and artisanship.” He makes roughly 400 watches a year and interviews potential clients before selling them a watch, which can easily cost $250,000. #swisswatch #watchmaking #watches #watchesoftiktok 

## Stats

- **Views:** 669,400
- **Likes:** 41,800
- **Shares:** 852
- **Comments:** 418

## Tags

watches, watchmaking, watchesoftiktok, swisswatch

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