# @bizofsport on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DSVDlXsipyA
- **Gondola URL:** https://gondola.cc/posts/37920845-bizofsport-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/2f58debdf4.jpg
- **Posted:** 2025-12-16T15:18:04.000+00:00
- **Account Owner:** Business of Sport (@bizofsport) — https://gondola.cc/bizofsport

## Caption

Comment "Peter" and we'll send you the full conversation⁠
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What does it really take to run one of the biggest football clubs in sport?⁠
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Peter Moore was CEO of Liverpool during some trophy-laden years: Champions League, Premier League, Club World Cup. BUT he’s the first to tell you that his real achievement wasn’t silverware…⁠
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It was reconnecting the club with its people.⁠
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In an era where football CEOs are often judged by revenue generation and asset value, Peter had a different philosophy:⁠
If you can’t understand the heartbeat of the fanbase, you can’t run the club.⁠
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From working with Jürgen Klopp, navigating agents, and deploying what he calls the “four Cs” of football leadership, Peter offers one of the clearest explanations of what actually happens inside a top Premier League club.⁠
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A masterclass in leadership, fandom and what the modern game demands from its decision-makers.⁠
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All on Business of Sport 🔥⁠
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#petermoore #liverpoolfc #wrexham #mosalah #robmcelhenney

## Stats

- **Views:** 1,734
- **Likes:** 52
- **Shares:** 0
- **Comments:** 7

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Business of Sport | @bizofsport | https://gondola.cc/bizofsport | Podcast |

## Tags

wrexham, robmcelhenney, liverpoolfc, mosalah, petermoore

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