# @phenomelite on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DSTh6V2jEWQ
- **Gondola URL:** https://gondola.cc/posts/37969151-phenomelite-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/d13bcb6df4.jpg
- **Posted:** 2025-12-16T01:02:25.000+00:00
- **Account Owner:** Phenom Elite® (@phenomelite) — https://gondola.cc/phenomelite

## Caption

Phenom U is built for college athletes.

This is our first official campaign.

Earlier this year at a rivalsdotcom 5⭐️ camp, we didn’t offer deals or ask for posts.
We just put gloves in athletes’ hands and let the product speak.

👇👇👇

One of those athletes made a big play wearing Phenom.
The clip went viral — ~150K+ organic views.

At the time, Ohio didn’t allow high school NIL.
So nothing moved forward.

Months later, the rules changed.

Fast Forward to now:
• Incoming true freshman
• Four-star running back
• Ohio State signee

This is the first official Phenom U campaign —
our college-athlete partnership platform.

Built on product seeding.
Built on timing.
Built for athletes who earn it.

More athletes. More schools. More coming.

Welcome to Phenom U, favourakih 🅿️

💾 Save this. This is the standard.

#PhenomU #Buckeyes

## Stats

- **Views:** 3,495
- **Likes:** 2,427
- **Shares:** 0
- **Comments:** 40

## Tags

phenomu, buckeyes

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