# @pinknews on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DSXV7WVD6Y5
- **Gondola URL:** https://gondola.cc/posts/38006654-pinknews-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/77ddfe8778.jpg
- **Posted:** 2025-12-17T12:35:00.000+00:00
- **Account Owner:** PinkNews (@pinknews) — https://gondola.cc/pinknews

## Caption

A greeting card illustrator and publisher have removed a Christmas card from sale and “destroyed all stock with immediate effect” after the trans community criticised the use of a tired, transphobic ‘joke’.

The card features a cartoon image of Dr Seuss’ character The Grinch in a Santa hat and brightly patterned jumper, alongside the caption: “This Christmas, I’m identifying as a Grinch.”

PinkNews contacted Emotional Rescue about the criticism of the card and Jennie Rutter, creative director at the publisher, said the company “sincerely apologises”, adding: “It was in no way our intention to cause anyone in the trans community offence.”

Jack Wilson, operations director at Paper Salad, explained Emotional Rescue publish the collaboration which Paper Salad illustrates for: “However, due to our contribution to the card, I’d like to apologise on behalf of Paper Salad for any offence caused,” Wilson told PinkNews. “This was not our intention.”

“We have removed the design from sale and destroyed all stock with immediate effect,” Wilson confirmed.

A spokesperson for Sainsbury’s said: “At Sainsbury’s, we’re committed to being an inclusive retailer where people love to work and shop. We offer a wide selection of Christmas cards and our ranges vary each year, so there’s something for everyone. We value all customer feedback on this year’s designs.”

#ChristmasCard #TransNews #LGBTQNews

## Stats

- **Views:** 161,402
- **Likes:** 7,357
- **Shares:** 0
- **Comments:** 706

## Tags

christmascard, lgbtqnews, transnews

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