# @billboard on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=mfDOHjXIfkU
- **Gondola URL:** https://gondola.cc/posts/38047535-billboard-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/a33fd189d5.jpg
- **Posted:** 2025-12-18T14:00:07.000+00:00
- **Account Owner:** billboard (@billboard) — https://gondola.cc/billboard

## Caption

Christmas music may only dominate a few weeks a year, but its impact on the music business lasts for decades. Guy Moot, CEO and co-chair of Warner Chappell Music, and Carianne Marshall, COO and co-chair, join host Kristin Robinson on Billboard On the Record to break down why holiday songs are some of the most valuable assets in any music catalog, why writing a timeless Christmas hit is so difficult and how industry traditions around holiday albums have shifted from mandatory releases to strategic singles. They discuss the evolution from cover culture to artist-driven branding, the role of songwriter camps, and why evergreen holiday songs often travel further than the places they were written. From December chart freezes to the renewed push for trusted brands and long-term fan connection, this conversation explores how Christmas music continues to shape careers, catalogs and the modern music economy.

Billboard On The Record is a podcast in partnership with SickBird Productions. 

Host: 
Kristin Robinson

Executive Producers: 
Diona DaCosta
Hannah Karp
Jade Watson

Produced By: 
Kayla Forman
Mateo Vergara

Edited By:
Rachel Derbyshire

00:00 Introduction to Holiday Episode
00:20 The Business of Christmas Music
01:45 Revenue and Streaming Trends Analysis
03:30 Guest Introduction: Guy Moot & Kerri-Ann Marshall
05:00 Favorite Christmas Songs Discussion
07:30 The Challenge of Creating New Classics
10:15 Cultural and Regional Holiday Hits
12:20 Nostalgic vs. Contemporary Seasonal Music
15:50 Challenges of Songwriting Seasonal Hits
18:40 Synchronization and Christmas Music Syncs
21:10 Christmas Music Recording and Curation Trends
24:00 TikTok's Role in Reviving Holiday Songs
27:10 Long-term Value of Holiday Songs
30:40 Community and Collaboration in Songwriting Camps
33:15 Exploring Unique, Lesser-Known Christmas Songs
36:50 Seasonal and Regional Song Highlights
39:25 Behind the Scenes of Music Synchronization Deals
42:10 Fun Playlist Building with Guests
46:25 Guilty Pleasures in Holiday and Sad Songs
50:10 Special Billboard Charts Holiday Recap
52:35 Wrapping Up and Season Finale Teaser

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About: Billboard is the world's most influential music media brand, with an unmatched authority among artists, fans and the industry. Billboard powers the ultimate global music destination and magazine, featuring unrivaled reporting on music news, issues and trends, the industry’s definitive charts, encompassing the most complete and well respected database of charts across all music genres, and elite conferences and events which regularly convene the industry and consumers around important conversations. 

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Inside the Business of Christmas Music: Why Holiday Songs Never Die | Billboard On the Record

Billboard
https://youtube.com/billboard

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- **Views:** 1,192
- **Likes:** 48
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- **Comments:** 10

## Tags

michaelgeorge, billboardontherecord, mariahcarey, brendalee, wham

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