# @startupcpg on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DSc56phAP-x
- **Gondola URL:** https://gondola.cc/posts/38086787-startupcpg-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/dc4e8dd831.jpg
- **Posted:** 2025-12-19T16:26:23.000+00:00
- **Account Owner:** Startup CPG (@startupcpg) — https://gondola.cc/startupcpg

## Caption

Last minute holiday shopping? Carolyn’s Krisps has you covered🍪✨

From selling crisps out of a cubicle in mason jars to building a self-manufactured brand in a commercial kitchen quadruple the size - meet Amie Kesler, founder of Carolyn’s Krisps.

Host Caitlin Bricker sits down with Amie to explore how she’s honoring her grandmother Carolyn’s legacy by reimagining a beloved cheddar crisp recipe with dairy-free, gluten-free, and soy-free ingredients. They unpack the unglamorous realities of scaling a CPG brand: hand-rolling batches during the pandemic, learning food science at Chicago’s Hatchery, and transitioning from manual production to larger equipment.

Amie also shares why she’s committed to self-manufacturing, her grassroots approach starting with Chicago’s independent natural retailers, and what she’s learned now operating the Snack Shop and seeing the buyer side firsthand.

Key takeaways:
🍪 Building a brand rooted in family legacy
🍪 Testing small, learning fast, and iterating
🍪 Self-manufacturing with intention
🍪 Why independent retailers matter
🍪 Buyer perspective lessons that founders often miss

👉 Listen to the full episode at the link in bio!

#CPGPodcast #CarolynsCrisps  #CPGFounders #SnackBrand #FoodAndBeverage

## Stats

- **Views:** 190
- **Likes:** 34
- **Shares:** 0
- **Comments:** 6

## Tags

foodandbeverage, carolynscrisps, snackbrand, cpgfounders, cpgpodcast

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