# @seventysixcapital on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=H1h3-f3wNaE
- **Gondola URL:** https://gondola.cc/posts/38106580-seventysixcapital-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/a0afe160eb.jpg
- **Posted:** 2025-12-19T19:45:01.000+00:00
- **Account Owner:** SeventySix Capital (@seventysixcapital) — https://gondola.cc/seventysixcapital

## Caption

Dan Porter, CEO of @Overtime, explains how building a brand was part of the company’s original vision, and how frustration with stolen videos unexpectedly led to one of Overtime’s smartest moves. He shares why he wanted to create a media brand people actually wanted to wear, not something that felt like a company uniform, and how that mindset shaped Overtime from the start.

When Overtime’s videos were constantly being stolen and watermarks were getting cropped out, Dan had a simple idea: put the brand directly on the athletes. By creating a clean shirt with a bold “O” and having players wear it on camera, Overtime made its content instantly recognizable and impossible to erase. What started as a practical solution to protect content quickly evolved into a powerful symbol, helping turn #overtime into a cultural brand athletes and fans wanted to be associated with.

#sportstechvc #sports #tech #vc #seventysixcapital #seventy #six #capital #sportsleadershipshow #sportsleadership #show #leadership #sports #podcast #youtube #shortsfeed #nba #shortsvideo #shorts #short #shortsclips #shortsyoutube #shortsviral #shortsvideos #youtubeshort #youtubeshorts #basketballhighlights #basketball #basketballplayer #overtimeelite #aau #aaubasketball #nba2k #highlights #feedshorts #socialmediamarketing #socialmedia #socialmediagrowth #athlete #podcast #podcasting #podcastshorts #podcastshow #business #growth #marketing #copyright #ceo #founder #basketballhighlights

## Stats

- **Views:** 1,976
- **Likes:** 7
- **Shares:** 0
- **Comments:** 0

## Credits

These are the roles credited on Gondola. Credits may be incomplete.
A brand, account owner, or featured person is not necessarily the creator.

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Anthony Ciarrrocchi | @CiarrocchiAnthony | https://gondola.cc/CiarrocchiAnthony | Video Editor |
| Anthony Ciarrrocchi | @CiarrocchiAnthony | https://gondola.cc/CiarrocchiAnthony | Creative Media Intern |
| SeventySix Capital | @seventysixcapital | https://gondola.cc/seventysixcapital | Venture Capital or Investment Firm |

---
Copyright (c) Gondola