# @kiss925 on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DSnRNNHAuT1
- **Gondola URL:** https://gondola.cc/posts/38227139-kiss925-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/c32d608130.jpg
- **Posted:** 2025-12-23T17:00:49.000+00:00
- **Account Owner:** KiSS 92.5 (@kiss925) — https://gondola.cc/kiss925

## Caption

“Earned It” wasn’t just a hit;  it was a turning point for The Weeknd. ⁣
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Written specifically for 'Fifty Shades of Grey', the track was a deliberate shift from his underground R&B roots to a more cinematic, polished sound. It featured live orchestral strings (not synths), a minimalist beat, and a darker, seductive tone tailored for film, something he hadn’t done before.⁣
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The music video, directed by 'Fifty Shades' filmmaker Sam Taylor-Johnson, leaned into high-art sensuality with professional cabaret-style dancers, helping the song stand apart from typical pop visuals.⁣
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The payoff was massive: “Earned It” became his first major global crossover hit, earned him his first Oscar nomination, and introduced him to a mainstream audience, all while keeping his signature mystique intact. Its success directly set the stage for Beauty Behind the Madness and the superstar era that followed.⁣
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#OnThisDay #TheWeeknd #EarnedIt #TBT⁣
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📷: Getty Images

## Stats

- **Views:** 0
- **Likes:** 0
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- **Comments:** 4

## Tags

tbt, onthisday, theweeknd, earnedit

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