# @insiderfood on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DS3Tsh5AEMK
- **Gondola URL:** https://gondola.cc/posts/38376515-insiderfood-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/78898dae48.jpg
- **Posted:** 2025-12-29T22:30:14.000+00:00
- **Account Owner:** Insider Food (@insiderfood) — https://gondola.cc/insiderfood

## Caption

It's been the first full year of Starbucks' CEO Brian Niccol's "Back to Starbucks" mission. So, how did it go?

Well, let's not beat around the bush: From a shareholder's perspective, pretty meh. By late December, Starbucks' stock had declined by more than 5% over the past year, compared to the broader stock market, which had increased by more than 16%.

But that's not what counts most with Business Insider's Katie Notopoulos, a consumer of Starbucks coffee (and its free public bathrooms).

Niccol's big vision was a return to Starbucks' glory days as a destination coffee shop where people wanted to sit and stay while sipping a drink — not a drive-thru for sugar syrup slop drinks ordered by phone.

Notopoulos fully welcomes a few of the changes. Others, not so much.

See what change Notopoulos thinks is terrible at the link in our bio. 

Story by Katie Notopoulos

(Credit: Getty Images)

#starbucks #brianniccol #coffee

## Stats

- **Views:** 0
- **Likes:** 270
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- **Comments:** 5

## Tags

coffee, starbucks, brianniccol

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