# @wsj on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=S78x3Rdwr9g
- **Gondola URL:** https://gondola.cc/posts/38422216-wsj-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/f396dd97bd.jpg
- **Posted:** 2025-12-30T21:00:35.000+00:00
- **Account Owner:** The Wall Street Journal (@WSJ) — https://gondola.cc/WSJ

## Caption

Costco co-founder Jim Sinegal said, “You can't say, ‘people are our most important product,’ and then treat them like s—.” Sinegal sat down with the Journal to discuss how he built Costco's $86 billion private label brand, Kirkland Signature.⁠

#Costco #Kirkland #WSJ

## Stats

- **Views:** 71,793
- **Likes:** 1,967
- **Shares:** 0
- **Comments:** 53

## Tags

costco, kirkland, wsj

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