# @melrobbins on TikTok

- **Type:** Video
- **Original URL:** https://www.tiktok.com/@melrobbins/video/7591892748542758174
- **Gondola URL:** https://gondola.cc/posts/38556165-melrobbins-tiktok
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/88a5117eb5.jpg
- **Posted:** 2026-01-05T15:01:56.000+00:00
- **Account Owner:** Mel Robbins (@melrobbins) — https://gondola.cc/melrobbins

## Caption

I can finally tell you something incredible! Honestly, I’ve never kept a secret this long and it hasn’t been easy because I’m so excited.  I’ve been working for a year on this project, and I’ve obsessed over every detail. Now finally I can tell you about it. TODAY I am launching my first-ever product and it's something that I'm so proud of because there is absolutely nothing like it in the world until now. So what’s the product? Pure Genius Protein It’s something I needed in my own life and couldn’t find, so I partnered with some of the world's leading nutritional and scientific experts to create it: It is unlike any other protein you’ve ever had. It’s a protein shot containing 23g of complete protein in a 3oz bottle designed for busy schedules, travel, long shifts, low appetite days, and everything in between. It’s delicious, tastes like juice, and it’s not chalky or bloating. You may be wondering - why am I getting involved in protein? For 2 years, I kept hearing from medical experts on my podcast how important protein is - it’s critical for strength, healthy aging, energy, and hormone balance - yet most women are under-eating protein by about 50%. As hard as I tried, I was constantly falling short of the amount of protein experts recommended. So I started looking for convenient and delicious ways to get high-quality protein on the go, I also reached out to and started working with medical experts to create something that would help me get protein on the go - the result is @Pure Genius Protein  I’m so proud of all the work we’ve put into this - including our incredible founding medical and scientific board: @dramyshah @drsalaswhalen @Ladyspinedoc⚡️ @Jeff Karp @drdawnmussallem  I also want to thank everyone who signed up for the waitlist. We opened up sales to the waitlist over the weekend, and we sold through the entire first batch, before we even officially went live! But don't worry – I stayed up almost all night working with the team - so that you can order now for the next shipment that will be out in 1-2 weeks, at puregeniusprotein.com I can't wait for you to try it and see what you think of the flavors and how you use pocket sized protein in your life! #melrobbins #puregenius #protein

## Stats

- **Views:** 105,100
- **Likes:** 6,832
- **Shares:** 624
- **Comments:** 275

## Tags

melrobbins, puregenius, protein

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