# @overneath_creative on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DTONwyklCbd
- **Gondola URL:** https://gondola.cc/posts/38584139-overneath-creative-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/625c34ea87.jpg
- **Posted:** 2026-01-07T20:01:54.000+00:00
- **Account Owner:** Overneath Creative (@overneath_creative) — https://gondola.cc/overneath_creative

## Caption

New Work ✨🎬
ZEISS | 100 years in the USA

This was the primary campaign film for that milestone. One piece meant to carry a century of work forward, not just look back.

We blended new footage with archival material to tell the story. A few highlights from the process 👇

• Period scenes built on virtual production, including a 1920s New York City and a 1950s science lab with early ZEISS microscopes 🏙️🔬
• Portraits across industries their work touches every day 👥
• A future-facing final chapter where things get a little more imaginative 🚀
• A shoot day at the ZEISS Innovation Center in California, filming real ZEISS staff doing real work that’s actively shaping the future 🎥

We use ZEISS lenses all the time and their lenses have been used to make some of the most iconic images ever captured. Films. Science. Space. Everyday life. Being trusted to help tell a piece of that story felt right at home in what we do.

On to the next hundred! 💯

Directed, Edited & Sound Design: drewdirects
Creative Development: Brian Wrensen
Writer: Ann Jonas
Agency: The Mixx
Producer: emmadfrantz
Executive Producer / Additional Music & Audio Mastering: gordonvangent
1st AD: sarah_kut16
DP: cine.reid
1st AC: emily3jean
Gaffer (MI): wasukonis
Key Grip (MI): tradesigns_7
Gaffer (CA): moth.whisper
DIT / Slate: distilled_walker
Set Stylists: erikasaurous, stephfulks
H&M + Wardrobe: makeupbyangiemiller
Talent: uniquemodelsgr
Photographer (MI): lorimorgannn
Photographer (CA): landonlacey
BTS / PA: zach_p_noonan
VAD: cartandhorse.studio, kris_bargen, maurerdan5
Virtual Production Studio: goldenhourxr
Studio Producer: benwilke
Virtual Production Supervisor: dreampainterstudios
Unreal Engine Artist: jarod.3d
Color: brianstrombeck

#newwork #brandfilm #commercialproduction #cinematography #virtualproduction #vfx #visualstorytelling #filmproduction #setlife #overneath #creativework

## Stats

- **Views:** 147
- **Likes:** 43
- **Shares:** 0
- **Comments:** 2

## Tags

overneath, setlife, commercialproduction, newwork, visualstorytelling, filmproduction, creativework, cinematography, brandfilm, vfx, virtualproduction

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