# @soasuni on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DTP1Y5TDBto
- **Gondola URL:** https://gondola.cc/posts/38651674-soasuni-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/1cbd5e5cec.jpg
- **Posted:** 2026-01-08T11:06:36.000+00:00
- **Account Owner:** SOAS University of London (@soasuni) — https://gondola.cc/soasuni

## Caption

What was behind the Labubu hype of 2025?
 
Dr Majd AbedRabbo, Senior Lecturer in Marketing at SOAS, breaks down the  Labubu trend and how consumer psychology can tell us a lot about the repeated cycle of luxury trends. 

Labubus may be on their way out. But what’s next?
 
#Labubu #SOASExplains #SOAS #University

## Stats

- **Views:** 5,037
- **Likes:** 400
- **Shares:** 0
- **Comments:** 5

## Tags

soasexplains, soas, university, labubu

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