# @eyopkr on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DTVHB2bkwdw
- **Gondola URL:** https://gondola.cc/posts/38677356-eyopkr-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/714c9e85e6.jpg
- **Posted:** 2026-01-10T12:16:39.000+00:00
- **Account Owner:** eyop (@eyopkr) — https://gondola.cc/eyopkr

## Caption

A brand-new virtual K-pop group, OWIS, just dropped their first teaser at the 40th Golden Disc Awards! ✨

Even though they’re a virtual group, what really caught everyone’s eye was the fact that real people showed up in the trailer 👀 That’s because OWIS’s story is actually based on the members’ real-life experiences.

OWIS stands for “Only When I Sleep,” and their concept is about girls who dreamed of becoming idols and end up making those dreams come true in a dream world 🥹

They’ll be moving back and forth between the real world and the virtual world when interacting with fans, which fits their concept perfectly. 

And honestly, that’s why the hype is even bigger — OWIS is from ama (allmyanecdotes) the agency founded by Lee Haein (s2onlyone1), who was the creative director for KISS OF LIFE.

OWIS is set to bring something fresh to the K-pop scene in March 2026, so keep your eyes on them 👀🔥

제40회 골든디스크 어워즈에서 새로운 버추얼 K-팝 그룹 OWIS의 티저가 처음 공개됐습니다! ✨

버추얼 그룹임에도 트레일러에 실제 인물이 등장해 눈길을 끌었는데요 👀 이는 멤버들의 실제 이야기를 바탕으로 한 OWIS만의 스토리텔링 방식을 그대로 보여주는 장면이었습니다.

OWIS는 ‘Only When I Sleep’의 약자로, 아이돌을 꿈꾸던 소녀들이 꿈속 세계를 통해 그 꿈을 이루게 된다는 세계관을 가지고 있어요 🥹

현실 세계와 가상 세계를 넘나들며 팬들과 소통하게 될 OWIS가 더욱 기대되는 이유는, 이들이 KISS OF LIFE의 크리에이티브 디렉터를 맡았던 이해인(s2onlyone1)이 설립한 기획사 ama (allmyanecdotes) 소속이기 때문입니다.

2026년 3월, 케이팝 씬에 신선한 바람을 불어넣을 OWIS를 기대해 주세요 👀🔥

#OWIS #Kpop #eyop_kpop

## Stats

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## Tags

owis, eyop_kpop, kpop

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