# @clevelandmagazine on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/CokJ-LJLASf
- **Gondola URL:** https://gondola.cc/posts/4093340-clevelandmagazine-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/0fe26bae1a.jpg
- **Posted:** 2023-02-12T14:01:02.000+00:00
- **Account Owner:** Cleveland Magazine (@clevelandmagazine) — https://gondola.cc/clevelandmagazine

## Caption

Walking in the Flats one afternoon in 2035, one stops to activate a link visible through augmented reality glasses. The link could lead to a d. a. levy poem, Cleveland Magazine article or video from last night’s Music Box Supper Club show, but it’s powered by Montre Augmentaverse, the Cleveland-grown augmented reality app that's bringing media-sharing to the next tier.

This is the vision of montre_augmentaverse co-founders Ike Dawson, Cambron Jones and Stephen Prewitt. While waiting for Apple to release its rumored AR eyewear, the company plans to integrate digital real estate, avatars adorned by an online retail registry and multiplayer AR games within the augmentaverse.

Best illustrated in 2016 with "Pokemon Go," AR transposes digital items onto the physical world. Montre is the first AR app that allows users to share non-preset objects, including audio, within a 150-square-foot radius.

camboni11 pitched the app to Dawson and Prewitt and its evolution began. The trio put $800 into the project. In August 2021, Montre launched in Apple’s app store.

Montre’s largest challenge is explaining its revolutionary app.

“We can’t say, ‘Oh, it’s like Instagram’ or ‘It’s like Facebook,’ because it’s not,” Jones says. “If people have a hard time understanding what you’re doing, that means that it hasn’t been done yet. People only understand what has already been done.”

👨‍💻Visit the link in our bio to learn more about Montre.

🖊️becky_boban
📸 Michael McElroy

#clevelandinnovation #clevelandinventions #virtualreality #technoloy #augmentedreality #apps #clevelandcompanies #futureland #technologyandart #clevelandfuture #montre #montreaugmentaverse

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## Tags

technologyandart, clevelandinnovation, augmentedreality, futureland, montreaugmentaverse, clevelandfuture, clevelandinventions, clevelandcompanies, virtualreality, technoloy, montre, apps

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