# @learfield_ on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DTgYdkwjNQ0
- **Gondola URL:** https://gondola.cc/posts/41514445-learfield-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/fffce6fad5.jpg
- **Posted:** 2026-01-14T21:21:06.000+00:00
- **Account Owner:** LEARFIELD (@Learfield) — https://gondola.cc/Learfield

## Caption

A first-of-its-kind NIL activation with real results. 💥

sonicdrivein and ou_softball launched a landmark partnership in May 2025, featuring the first outdoor female-only field logo sponsorship in college athletics.

Then came the carhop takeover. The entire team worked a shift at a local Sonic, creating an unforgettable fan experience and driving major business impact:
📈 +61% sales
🚗 +81% traffic vs. the prior four weeks

Powered by Learfield Impact, this is NIL done right by connecting brands, student-athletes, and fans in authentic ways.

#LearfieldImpact #NIL #CollegeSoftball #WomenInSports #BrandPartnership #FanEngagement #CollegeAthletics

## Stats

- **Views:** 190
- **Likes:** 246
- **Shares:** 0
- **Comments:** 0

## Tags

collegesoftball, womeninsports, learfieldimpact, nil, brandpartnership, collegeathletics, fanengagement

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