# @latermedia on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DTfqmwbjX85
- **Gondola URL:** https://gondola.cc/posts/43685845-latermedia-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/d03ffb8188.jpg
- **Posted:** 2026-01-14T14:40:12.000+00:00
- **Account Owner:** Later (@latermedia) — https://gondola.cc/latermedia

## Caption

Girlbossed a little too close to the sun, I guess. 🤷‍♀️⁠
⁠
Here’s the deal: while some brands were still debating whether influencer marketing deserved a seat at the table last year, 61% of their competitors had already pulled up a chair.⁠ 

Here’s what leading brands did differently:
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✅ Strategic, not experimental: leaders treat influencer marketing as core infrastructure, not a test budget.⁠
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✅ Built on long-term partnerships: they prioritize ongoing creator relationships over one-off, transactional deals.⁠
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✅ AI as a force multiplier: they use AI to scale selection, optimization, and performance without adding chaos.⁠
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✅ Repeatable systems, not ad hoc campaigns: they run influencer marketing through clear frameworks tied to real business outcomes.⁠
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Get the full breakdown at our 🔗 in bio. ⁠
⁠
#InfluencerMarketing #WorkInSocial

## Stats

- **Views:** 2,031
- **Likes:** 106
- **Shares:** 0
- **Comments:** 9

## Tags

influencermarketing, workinsocial

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