# @nextshark on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DTnpEwxjhAQ
- **Gondola URL:** https://gondola.cc/posts/47438845-nextshark-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/be76e21ab8.jpg
- **Posted:** 2026-01-17T17:03:26.000+00:00
- **Account Owner:** NextShark (@nextshark) — https://gondola.cc/nextshark

## Caption

There's no way you could have guessed what this ad was about.⁠
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Ariel’s #ShareTheLoad campaign has been spotlighting gender inequality inside Indian households since 2015, challenging long-held beliefs about who is responsible for domestic work. The movement began after studies showed that two out of three women felt inequality at home, while 76% of men believed laundry was a woman’s job. Ariel’s first film asked a simple but powerful question about whether household chores should be defined by gender, leading more than 1.5 million Indian men to pledge to share the load.⁠
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The campaign continued in 2016 with a film told from a father’s perspective, highlighting how children internalize gender roles they observe at home. The emotional ad featured a father apologizing to his daughter for not setting a better example, urging dads to share household responsibilities so future generations grow up with more equal expectations. Over the years, the campaign has shown measurable impact, with the percentage of Indian men who believed chores were solely a woman’s responsibility dropping significantly between 2014 and 2018.⁠
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📽️Video by: Gabe Jung⁠
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#news #reel #sharetheload #india #genderinequality #householdlabor #equality #womensrights #mensroles #socialchange #asianews #indianews #advertising #socialcampaign #ariel #genderequality #parenting #family #culture #society #progress #stereotypes #workathome #domesticwork #southasia #globalnews #equalitymatters

## Stats

- **Views:** 11,699
- **Likes:** 5,229
- **Shares:** 0
- **Comments:** 53

## Tags

southasia, family, genderequality, sharetheload, socialchange, ariel, socialcampaign, householdlabor, asianews, society, india, domesticwork, culture, workathome, stereotypes, progress, mensroles, parenting, genderinequality, news, reel, equalitymatters, indianews, womensrights, globalnews, equality, advertising

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