# @kevinplank96 on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/CpxvvrKgz2w
- **Gondola URL:** https://gondola.cc/posts/4775299-kevinplank96-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/a8aae6638d.jpg
- **Posted:** 2023-03-14T17:31:26.000+00:00
- **Account Owner:** Kevin Plank (@kevinplank96) — https://gondola.cc/kevinplank96

## Caption

Today marks the return of one of the most iconic brand campaigns in underarmour’s 27-year history. In 2003, we created a movement, a rallying cry that took the sports world by storm. It boiled down to one simple question…Will You Protect This House?! 

Yes…Protect This House is back!! Make no mistake, this isn’t a retread of an old spot, this is a new spin on what #PTH means today. Thanks to a star-studded cast of #TeamUA athletes that are helping us tell this story: stephencurry30, kelseyplum10, aliyah.boston and brysontucker3! 

As March Madness tips off this week, I can’t think of a better way to reintroduce this inspirational message and call to action to athletes everywhere. 💪👊

#ProtectThisHouse

## Stats

- **Views:** 6,219
- **Likes:** 1,634
- **Shares:** 0
- **Comments:** 94

## Tags

protectthishouse, pth, teamua

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