# @heartlentgroup on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DTyNg9Yj0eY
- **Gondola URL:** https://gondola.cc/posts/53987925-heartlentgroup-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/cdba3736d2.jpg
- **Posted:** 2026-01-21T19:36:20.000+00:00
- **Account Owner:** HEARTLENT Group (@HeartlentGroup) — https://gondola.cc/HeartlentGroup

## Caption

As the college football season comes to a close, we are proud to reflect on a successful run producing video content for the @athletesfirst Tailgate Tour.

Over the course of the season, our team traveled coast to coast to capture authentic, athlete-driven moments at the intersection of college football, culture, and brand storytelling. 

From pregame tailgates to behind-the-scenes access, the project was designed to spotlight Athletes First athletes while delivering meaningful value for brand partners across digital platforms.

Season highlights:
 —> 25 featured players

 —> 11+ million social impressions

 —> 12,750 miles traveled

 —> 10 brand partners activated

This project exemplifies our approach to sports content: agile production, strong athlete relationships, and performance-driven storytelling at scale. 

Greatly appreciate Athletes First, the athletes, and brand partners for the trust and collaboration throughout the season.

## Stats

- **Views:** 1,151
- **Likes:** 61
- **Shares:** 0
- **Comments:** 4

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Athletes First | @AthletesFirst | https://gondola.cc/AthletesFirst | Sports Agency |
| HEARTLENT Group | @HeartlentGroup | https://gondola.cc/HeartlentGroup | Creative Agency |

## Matching Posts

- @athletesfirst on Instagram — https://gondola.cc/posts/50231045-athletesfirst-instagram
- @AthletesFirst on Twitter — https://gondola.cc/posts/50234245-AthletesFirst-twitter

---
Copyright (c) Gondola