# @cgtneurope on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DUIuQhDCP_B
- **Gondola URL:** https://gondola.cc/posts/54839585-cgtneurope-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/ea49d4001a.jpg
- **Posted:** 2026-01-30T13:21:21.000+00:00
- **Account Owner:** CGTN Europe (@cgtneurope) — https://gondola.cc/cgtneurope

## Caption

Chinese football fans have a thirst for the English Premier League. So how does its Chinese office keep supporters engaged? ⁣
⁣
The Premier League’s China Managing Director Jay Li tells us ‘authentic localization’ rather than simply aping UK social media trends is the way to keep fans’ appetites sated.⁣
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#premierleague #football #china #chinesefootball

## Stats

- **Views:** 986
- **Likes:** 34
- **Shares:** 0
- **Comments:** 1

## Tags

china, premierleague, chinesefootball, football

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