# @ahs_gardening on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DI1RCrVzevV
- **Gondola URL:** https://gondola.cc/posts/55035907-ahs-gardening-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/2c47d2e5f0.jpg
- **Posted:** 2025-04-24T14:14:34.000+00:00
- **Account Owner:** American Horticultural Society | American Gardener Magazine (@ahs_gardening) — https://gondola.cc/ahs_gardening

## Caption

✨ First look: The NEW American Gardener⁠
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We’ve redesigned the magazine—new name styling, new design, new energy—and this cover (and TOC preview) is your first peek.⁠ ⁠
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(AHS Members: It should be arriving in your mailbox very soon!⁠)⁠
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A single carnation—common, overlooked, and suddenly radiant—rises like a sun on our new chapter.⁠
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We believe even the humblest things can reinvent, reclaim, and rise again. Trends cycle. Stories resurface. Beauty endures. ⁠
Just ask The $30,000 Carnation (It is my favorite story of the issue - and it starts on page 30).⁠
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You may notice that we dropped the “The.” ⁠
This change isn’t about grammar—it’s about voice. ⁠
Why? ⁠
American Gardener feels stronger, more personal, and more inclusive. It’s not something to read. It’s something to belong to.⁠ It is not a title bestowed, but rather something to embody. ⁠
American Gardener is a personal identity—it’s yours and ours. We are all American Gardeners. ⁠ ⁠
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We mean it as a clear message that if you garden in North America, you belong here.⁠
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This shift makes space for a wider, deeper view of gardening in North America. One that reflects you and tells our unique stories (not as a reflection of adopted standards from other places, but as our own). It spans styles, regions, and traditions.⁠
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We’re shedding a static, institutional feel for something active and engaged. ⁠
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Gardening is evolving. So are we. And we’re so glad you’re here.⁠ ⁠
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-Rochelle⁠
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What do you think of the new look? What are you hoping to see more of in American Gardener this year?  Let me know!👇⁠
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Thank you to all our contributors - the_new_perennialist tovah1 matt_mattus ninthwardnursery oroeoboeococoao humanegardener acookandherbooks gardenaryco kwfreeborndesign (and others not on instagram)⁠
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And so much gratitude to our supporters - hartleybotanic uchicagopress phaidonpress⁠
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#AmericanGardener #GardenMagazine #CoverReveal #CarnationComeback #GardenCulture #GardenIdentity #MagazineRedesign #PlantPeopleUnite #GardeningInAmerica #NewLookSameRoots⁠
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## Tags

gardenmagazine, gardeninginamerica, plantpeopleunite, gardenidentity, americangardener, gardenculture, magazineredesign, newlooksameroots, carnationcomeback, coverreveal

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