# @uwsohe on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DKKbat5tv5K
- **Gondola URL:** https://gondola.cc/posts/55048945-uwsohe-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/c1948d7556.jpg
- **Posted:** 2025-05-27T16:01:00.000+00:00

## Caption

At a star-studded gala in New York City, three Human Ecology students stood proudly in the spotlight. Consumer Behavior & Marketplace Studies major Casey Feldman x’27 and Textiles & Fashion Design majors Sarah Ambrosius '25 (@sgambro_) and Finley Peterson ’25 (@finleyypterson) were celebrated for extending the school’s impressive winning streak in the prestigious Fashion Scholarship Fund (FSF) competition.

To stay competitive, a course dedicated entirely to completing a @fashionscholarshipfund case study was added to the school’s curriculum in the spring of 2023. Co-instructors Emma Brandenburg ‘20 (@emma_brandenburgg), assistant director of the Kohl’s Center for Retailing (@uwmadisonretail) and former FSF winner, and Mitch Frank, Design Studies teaching faculty, have expanded industry exposure and career pathway opportunities, leading to an increase in participation in the FSF contest.

"The school’s human-centered approach to consumer behavior and retail strategy gives me an edge,” Feldman says. “Many FSF contestants have strong business or fashion backgrounds, but my education has uniquely prepared me to bridge the gap between data-driven decision-making and consumer engagement.”

Through experience-based learning—like the FSF competition—Human Ecology students embrace opportunities to practice their future profession and jumpstart careers. Learn more via our link in bio 🔗

#HumanEcology #SoHEProud

## Stats

- **Views:** 0
- **Likes:** 237
- **Shares:** 0
- **Comments:** 7

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sofia More | @unofficialsofia | https://gondola.cc/unofficialsofia | Social Lead |

## Tags

soheproud, humanecology

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