# @ladidaix on LinkedIn

- **Type:** Video
- **Original URL:** https://www.linkedin.com/posts/ladidaix_the-national-football-league-nfl-super-activity-7422723281335525376-Ir08
- **Gondola URL:** https://gondola.cc/posts/55195405-inladidaix-linkedin
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/7dcf3919a2.jpg
- **Posted:** 2026-01-29T19:32:17.782+00:00
- **Account Owner:** ladidai (@ladidaix) — https://gondola.cc/ladidaix

## Caption

🏈 The National Football League (NFL) Super Bowl ad game has completely changed. Sabrina Carpenter’s Pringles campaign is the perfect case study.

We’re less than 2 weeks out from kickoff and I’ve already watched compelling teasers from not just Sabrina, but:
⟡ Emma Stone (Squarespace)
⟡ Kendall Jenner (obsessed with the Fanatics on Fallon moment!)
⟡ Lady Gaga (she did Mr. Rogers justice with Rocket)
⟡ Jimmy Donaldson pka MrBeast (Salesforce)
⟡ Coldplay (I would’ve loved to have been in the room when ~that~ idea was pitched to PepsiCo) 

More ads are to come featuring more stars. Brands are spending 40-50% of their total campaign budgets before game day even happens.

Why? Because attention doesn’t wait for February 8th.

What used to be a single $8M moment is now a weeks-long cultural conversation across TikTok, Instagram, YouTube, X, and here. 

Pringles understood this. Instead of focusing on just buying Sabrina’s celebrity for a 30 second slot, they bought access to her 108M followers across platforms who were already engaged weeks ago.

The shift mirrors what’s happening across entertainment marketing: cultural moments are now distributed, not singular. Just like how album rollouts now span months with strategic single drops, teaser content, and TikTok virality, Super Bowl advertising has evolved from appointment viewing to ongoing narrative building.

What’s most interesting: some brands are opting out entirely. Nike shockingly is skipping the in-game spot altogether. Skittles replaced their traditional ad with a real-world activation starring Elijah Wood at a fan’s house. They’re betting they can capture the zeitgeist without the $8M price tag using unconventional means.

For journalists and content creators like myself, this means Super Bowl weekend is now a multi-week content opportunity. The story isn’t just “here are the best ads from Sunday.” It’s tracking which brands understand how attention actually moves in 2026.

Keep up here: https://lnkd.in/eKgMEwmV | 20 comments on LinkedIn

## Stats

- **Views:** 0
- **Likes:** 98
- **Shares:** 0
- **Comments:** 20

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| ladidai | @ladidaix | https://gondola.cc/ladidaix | Creator |

## Tags

superbowl, sabrinacarpenter, entertainment, media, music

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