# @wired on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DUVp-saCgLy
- **Gondola URL:** https://gondola.cc/posts/55388675-wired-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/9915b6dfb9.jpg
- **Posted:** 2026-02-04T13:54:03.000+00:00
- **Account Owner:** WIRED (@wired) — https://gondola.cc/wired

## Caption

The cultural obsession with wellness and optimization, which is currently driven and designed by male biohackers like Bryan Johnson and Peter Attia, has come for the murky preconception period, coined “the zero trimester” by sociologist Miranda Waggoner in her 2017 book by the same name. Women have started training for pregnancy “like it’s a marathon,” as influencer Kaylie Stewart announced to her 1 million TikTok followers last fall. After all, if you spend months planning a wedding, some influencers point out, why wouldn’t you do the same for a baby?

A growing group of influencers and holistic women’s health experts, doctors, life coaches, and nutritionists are posting content that speaks to the “Trying To Conceive” (TTC) demographic—including women who are struggling to conceive and those who haven’t started yet. The concept is simple: If you follow this wellness formula, you will set yourself up for the quickest conception, the easiest pregnancy, and the healthiest child. Pregnancy, these accounts argue, doesn’t have to be traumatic. You get to be in the driver’s seat. And what mom-to-be wouldn’t want that?

These days, #preconception appears in 106k Instagram posts and #pregnancyprep in 36K. Singular TikTok “prep” videos rack up tens of thousands—sometimes millions—of views and likes. “Pregnancy Prep” influencers post curated lists, aesthetic vlogs, and GRWM TikToks filled with glowing, happy women. They suggest a litany of lifestyle changes, niche products, books, courses, and “quick” tips and tricks to follow in the 6-to-12 months before getting pregnant.
 
Unsurprisingly, much of this content asks women to buy products and programs. From brazil nuts for “egg health” and grass-fed butter, to prenatal vitamins, pelvic floor Pilates, and non-toxic pans, the pre-pregnancy change-ups and swap-outs offered up on social media seem neverending. Some are basic, and others, more unconventional.

Tap the 🔗 in bio to read the full story.

🎨: georgiapedleydesign

## Stats

- **Views:** 0
- **Likes:** 1,318
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- **Comments:** 72

## Tags

pregnancyprep, preconception

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