# @awseventschannel on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=QAFCzrbyPmM
- **Gondola URL:** https://gondola.cc/posts/55462104-awseventschannel-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/fff798c7b6.jpg
- **Posted:** 2026-02-24T03:36:28.000+00:00
- **Account Owner:** AWS Events (@awseventschannel) — https://gondola.cc/awseventschannel

## Caption

Discover the customer-centric innovation framework that powers Amazon and AWS. In this livestream, we dive deep into the Working Backwards methodologya proven approach used by AWS PACE teams to solve real customer problems through rapid prototyping and validated solutions. Learn how to shift from good intentions to concrete actions by focusing on what truly matters: your customer's challenges and how to solve them.

What You'll Learn:

The Working Backwards Framework
Identifying Customer Problems
Solution Development
Testing and Experimentation
Real Customer Case Studies

Featured Topics:

Voice of Customer (VOC) capture techniques
Writing effective PR/FAQs for solution validation
Choosing the right success metrics
Keeping innovation frugal and focused
Implementing Working Backwards in your day-to-day operations

Perfect for: Business leaders, product managers, solution architects, development teams, and anyone looking to accelerate innovation with a customer-first mindset. 
🔴 Subscribe for more real customer stories and AWS building best practices!

Resources Mentioned:
Amazon's Culture and Processes: https://www.aboutamazon.com/news/workplace/an-insider-look-at-amazons-culture-and-processes
AWS Skill Builder Course: https://skillbuilder.aws/learn/KA5YKURERF/innovation-and-transformation--working-backwards/S8X8PMA1DW
Join the Community: https://www.linkedin.com/groups/13187185/
#AWS #WorkingBackwards #CustomerFirst #Innovation #ProductDevelopment #AWSPACE #BuildLikeAWS #CustomerCentric #RapidPrototyping #AWSInnovation

## Stats

- **Views:** 574
- **Likes:** 23
- **Shares:** 0
- **Comments:** 1

## Tags

awspace, aws, customerfirst, innovation, awsinnovation, rapidprototyping, productdevelopment, customercentric, buildlikeaws, workingbackwards

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