# @insiderfood on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DUbn1TejyN1
- **Gondola URL:** https://gondola.cc/posts/55558648-insiderfood-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/20d43ef00a.jpg
- **Posted:** 2026-02-06T21:30:20.000+00:00
- **Account Owner:** Insider Food (@insiderfood) — https://gondola.cc/insiderfood

## Caption

Vodka has long been associated with late nights and crowded clubs, but Absolut is betting its next growth moment will happen earlier in the day.

The spirits giant recently partnered with Tabasco to launch a spicy vodka designed with brunch cocktails in mind — a move that reflects a broader shift in how and when Americans are drinking.

As overall alcohol consumption declines, especially among younger generations, brands are increasingly chasing what some are calling the "daycap"— intentional daytime drinking tied to social occasions like brunch rather than nightlife. 

Read more about the brand partnership and what it says about drinking trends at the link in our bio. 

Story by Katherine Tangalakis-Lippert 

(Credit: Getty Images)

#daycap #absolut #vodka #tabasco #drinkinghabits

## Stats

- **Views:** 0
- **Likes:** 375
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## Tags

drinkinghabits, daycap, vodka, tabasco, absolut

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