# @deloittedigital on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=-GwVaCGWvt0
- **Gondola URL:** https://gondola.cc/posts/55580286-deloittedigital-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/6c9489078c.jpg
- **Posted:** 2026-02-06T15:00:00.000+00:00
- **Account Owner:** Deloitte Digital (@DeloitteDigital) — https://gondola.cc/DeloitteDigital

## Caption

What’s helped this sitting CMO most in the AI era? Adobe Enterprise CMO Rachel Thornton has two lessons for marketing leaders: start with the customer and work backwards (understand what they use, need, and are trying to solve), and enable your team to experiment (staying curious, adopting new technologies, and building a culture where testing and learning are the norm). 

#CMO #MarketingLeadership #AI #CustomerExperience #Experimentation #Innovation #MarTech #Adobe #Leadership #MarketingStrategy

## Stats

- **Views:** 43
- **Likes:** 1
- **Shares:** 0
- **Comments:** 0

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Deloitte Digital | @DeloitteDigital | https://gondola.cc/DeloitteDigital | Advertising Agency |

## Tags

leadership, cmo, innovation, experimentation, marketingstrategy, ai, adobe, marketingleadership, customerexperience, martech

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