# @deloittedigital on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=bj19poXjJaI
- **Gondola URL:** https://gondola.cc/posts/55580298-deloittedigital-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/6cd598ebe6.jpg
- **Posted:** 2026-02-05T14:30:39.000+00:00
- **Account Owner:** Deloitte Digital (@DeloitteDigital) — https://gondola.cc/DeloitteDigital

## Caption

Adobe Enterprise CMO Rachel Thornton explains what she believes it takes to actually get value from AI in marketing. She says it can’t be treated as a bolt-on and starting point is the right data foundation and architecture, then aligning teams, processes, workstreams, and technology together, so AI adoption sticks and investments translate into real impact. 

#AI #MarketingLeadership #CMO #MarTech #DataStrategy #DigitalTransformation #Adobe #MarketingOps #AIGovernance

## Stats

- **Views:** 144
- **Likes:** 2
- **Shares:** 0
- **Comments:** 0

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Deloitte Digital | @DeloitteDigital | https://gondola.cc/DeloitteDigital | Advertising Agency |

## Tags

aigovernance, marketingops, digitaltransformation, cmo, datastrategy, ai, adobe, marketingleadership, martech

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