# @deloittedigital on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=ljhvGXLLNZs
- **Gondola URL:** https://gondola.cc/posts/55580345-deloittedigital-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/87b2c1e899.jpg
- **Posted:** 2026-02-05T21:30:13.000+00:00
- **Account Owner:** Deloitte Digital (@DeloitteDigital) — https://gondola.cc/DeloitteDigital

## Caption

AI is reshaping a core marketing workstream: discoverability. Adobe Enterprise CMO Rachel Thornton explains why marketers may need to rethink the shift from traditional SEO to generative engine optimization (GEO) and answer engine optimization (AEO) as customers look for answers in tools like ChatGPT, Perplexity, and Gemini.  

#SEO #AEO #GEO #AI #Discoverability #DigitalMarketing #ContentStrategy #BrandReputation #Adobe #CMO

## Stats

- **Views:** 159
- **Likes:** 4
- **Shares:** 0
- **Comments:** 0

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Deloitte Digital | @DeloitteDigital | https://gondola.cc/DeloitteDigital | Advertising Agency |

## Tags

discoverability, digitalmarketing, geo, cmo, aeo, brandreputation, contentstrategy, ai, adobe, seo

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