# @sammicohentalks on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DUa2JRUEXoe
- **Gondola URL:** https://gondola.cc/posts/55660435-sammicohentalks-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/88cedff292.jpg
- **Posted:** 2026-02-06T14:15:00.000+00:00
- **Account Owner:** Sammi Tannor Cohen (@sammicohentalks) — https://gondola.cc/sammicohentalks

## Caption

The Super Bowl ads start at $233,000 per second this year.

Ro spent a total investment of around well over $20 million when you factor in production, talent, and required media buys. 

Now if you’re like me, you’re probably wondering one thing… Why would any company spend that much on 30 seconds of television? 

It feels a bit insane to drop that much on a single ad spot when you could run performance marketing campaigns for years with that budget. 

It turns out, Super Bowl ads aren’t actually about immediate conversions.

They’re about making every future marketing dollar work harder. 

Normal marketing campaigns need to constantly re-introduce your brand to cold audiences. 

It’s why customer acquisition costs keep rising and why companies spend millions testing and optimizing ads. 

But as soon as you build real brand awareness through something like the Super Bowl, you don’t really need as much convincing. 

That’s the power of brand compounding—when awareness increases, every subsequent touchpoint becomes exponentially more effective. 

And this means a Super Bowl ad could become the secret weapon to dramatically lowering a company’s overall customer acquisition costs. 

You just need a cool $20 million to make it happen 😂💸

Comment “MARKETING” and I’ll send you the full Ro breakdown.

Follow Sammicohentalks for more breakdowns on business strategy & marketing

 #superbowl #marketing #business #dtc

## Stats

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## Tags

dtc, business, marketing, superbowl

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