# @sportsbusinessjournal on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DUedWb5lWKL
- **Gondola URL:** https://gondola.cc/posts/55799868-sportsbusinessjournal-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/e38a7f97b1.jpg
- **Posted:** 2026-02-08T00:00:10.000+00:00
- **Account Owner:** Sports Business Journal (@SBJ) — https://gondola.cc/SBJ

## Caption

The best Super Bowl commercial, EVER?
 
To launch its centennial season, the NFL aired “The 100-Year Game” during Super Bowl LIII — a two-minute, league-produced spot directed by Peter Berg and featuring more than 40 current and former stars.
 
Set at a formal gala that erupts into a chaotic fumble-driven tackle game, the ad doubled as both entertainment and brand strategy, turning 100 years of league history into prime-time marketing.
 
It became the first NFL-produced commercial to finish No. 1 on USA Today’s Super Bowl Ad Meter — proof that the league can sell its own product as effectively as any brand.

## Stats

- **Views:** 135,185
- **Likes:** 18,838
- **Shares:** 0
- **Comments:** 584

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sports Business Journal | @SBJ | https://gondola.cc/SBJ | Media Company |
| Antonio M. Blake | @ABlake54 | https://gondola.cc/ABlake54 | Journalist |

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