# @sportsbusinessjournal on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DUquUoxGn5p
- **Gondola URL:** https://gondola.cc/posts/56130157-sportsbusinessjournal-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/2add8c9b81.jpg
- **Posted:** 2026-02-12T18:15:47.000+00:00
- **Account Owner:** Sports Business Journal (@SBJ) — https://gondola.cc/SBJ

## Caption

Duke vs. UNC once again proved to be a ratings driver 🏀

Saturday’s matchup averaged 3.51M viewers on ESPN, the rivalry’s best audience since Coach K’s final regular-season game in 2022 and the best first meeting of the season since 2019.

It’s ESPN’s top college basketball audience this season and is up 35% from last year.

## Stats

- **Views:** 0
- **Likes:** 9,015
- **Shares:** 0
- **Comments:** 42

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sports Business Journal | @SBJ | https://gondola.cc/SBJ | Media Company |
| Antonio M. Blake | @ABlake54 | https://gondola.cc/ABlake54 | Journalist |

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