# @rouleurmagazine on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DUs-jpQEiTj
- **Gondola URL:** https://gondola.cc/posts/56314775-rouleurmagazine-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/8c86c15529.jpg
- **Posted:** 2026-02-13T15:15:50.000+00:00
- **Account Owner:** Rouleur (@rouleurmagazine) — https://gondola.cc/rouleurmagazine

## Caption

Grenchen is a quiet Swiss town that sits at the foot of the picturesque Jura mountains and has a long history of precision watchmaking. It’s modern, prosperous and well connected, with two railway stations whose trains always arrive and leave on time. ⁠
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It’s also home to the superfast Tissot Velodrome, where multiple Hour records have been set since it opened in 2013 and, directly opposite, BMC’s smart headquarters. But if you walk a few hundred metres down the road, you’ll find a much less corporate place that turns the Swiss stereotype on its head: “No idea is too wild, no detail too small and every innovation, from micro travel technology to integrated cockpit systems, is born from the desire to turn raw materials into unforgettable rides.” ⁠
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That’s the mission statement of BMC’s Impec Lab, and that’s why we’re here.⁠
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Read more about Rouleur's exclusive tour around the lab in our latest magazine – Issue 141, on the Rouleur app or online via the link in bio 🔗⁠

This article was produced in collaboration with BMC
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✍️ Simon Smythe⁠
📸 do_mini_quee

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## Tags

rouleur, rouleurmagazine

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