# @seventysixcapital on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=b73W0B7amOc
- **Gondola URL:** https://gondola.cc/posts/56513635-seventysixcapital-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/91174ee8f2.jpg
- **Posted:** 2026-02-05T19:00:38.000+00:00
- **Account Owner:** SeventySix Capital (@seventysixcapital) — https://gondola.cc/seventysixcapital

## Caption

Every sports city is powered by moments fans see, but it’s also built by people willing to show up long before the lights turn on. In this conversation, Sarah Myer, Chief of Staff & Strategy at Indiana Sports Corp, shares her personal journey into sports leadership and the experiences that shaped her approach to building impact through events.

Growing up in Cleveland and coming to Indianapolis for college at Butler University, Sarah originally envisioned a career in journalism and media production. She worked behind the camera for college and minor league games, learning the rhythm of live sports and the mechanics of broadcast storytelling. Over time, that perspective shifted, from documenting the action to wanting to be part of creating the experience itself.

Her path through internships, team roles with the  @pacers , work in radio and print media, and eventually nonprofit leadership at the Indianapolis Symphony Orchestra helped her discover where sports, culture, and community truly intersect. Along the way, volunteering for Indiana Sports Corp events exposed her to the scale and purpose behind major sporting moments, and planted the seed for what would come next.

That calling became reality in 2019, just months before the world changed. When Indianapolis was asked to host the entire #ncaa Men’s Basketball Tournament in 2021, Sarah found herself at the center of one of the most complex and meaningful moments in modern sports history. She reflects on the intensity of those months, the long days, the pressure to get everything right, and the responsibility of helping a city feel normal again through sport during an unprecedented time.

The experience proved transformative, not only professionally, but personally. From that moment forward, Sarah leaned into the mindset that every opportunity matters and that showing up fully can open doors you don’t yet see. That philosophy carried her into leading roles on events like the Olympic Swimming Trials, a project that blended her lifelong connection to swimming with global-scale execution and left a lasting impression far beyond Indianapolis.

Now in a strategic leadership role, Sarah spends her days balancing near-term execution with long-term vision. Planning Final Fours years in advance, coordinating with organizations like the NCAA, preparing for #olympic trials returning in 2028, and helping position Indianapolis for events well into the 2030s, all while navigating growing competition from cities across the country.

She also pulls back the curtain on what it truly takes to host major sporting events. From fundraising and bid fees to logistics, marketing, community engagement, and volunteer coordination, the work is anything but a solo effort. Indiana Sports Corp’s team, alongside countless volunteers, ensures that events don’t just happen, but leave a meaningful impact behind.

That impact extends beyond competition. Sarah shares how initiatives tied to events can drive real community outcomes, including large-scale efforts to improve swim and water safety across Indiana, a reminder that sports can serve a much bigger purpose when used intentionally.

At its core, this conversation is about growth, personal, professional, and communal. It’s about embracing pressure, staying flexible, trusting your team, and understanding the power sports have to connect people, restore hope, and shape the identity of a city. As Indianapolis prepares to welcome fans back at full capacity for upcoming Final Fours, Sarah reflects on how far the city, and her own journey, have come, and why what’s next may be even bigger.

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## Stats

- **Views:** 6
- **Likes:** 2
- **Shares:** 0
- **Comments:** 0

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Anthony Ciarrrocchi | @CiarrocchiAnthony | https://gondola.cc/CiarrocchiAnthony | Video Editor |
| SeventySix Capital | @seventysixcapital | https://gondola.cc/seventysixcapital | Venture Capital or Investment Firm |

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