# @dailymailsport on TikTok

- **Type:** Video
- **Original URL:** https://www.tiktok.com/@dailymailsport/video/7608225910529051926
- **Gondola URL:** https://gondola.cc/posts/56808261-dailymailsport-tiktok
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/619b9c351d.jpg
- **Posted:** 2026-02-18T15:22:22.000+00:00

## Caption

Winter Olympics superstar Jutta Leerdam could rake in a staggering eight-figure payday after claiming gold and silver medals for speed skating at the Milano-Cortina Games. The Netherlands athlete - fiancee of YouTuber-turned-boxer Jake Paul - has lit up the Games in Italy after breaking the Olympic record to win gold in the 1,000m, and dazzled as much for her heroic feats on the ice as her personal brand off it. Leerdam is reported to have been able to make $1million (£730,000) for briefly exposing her Nike sports bra in the aftermath of the win, with the sportswear brand just one of her numerous sponsors, which include SKIMS, Hema, and Red Bull. But according to Professor Rob Wilson, a leading authority on the business and finance of sport, Leerdam's earning potential is only expected to grow after the Closing Ceremony, and even follow in the footsteps of the Games' most bankable star - and fellow Red Bull athlete - freestyle skier Eileen Gu. Although Leerdam is unlikely to hit the heights banked by Premier League footballers, Prof Wilson notes her earning capacity is by no means insignificant. 'Given her the combination of podium success with the high social media engagement that she's clearly had, you're probably talking somewhere between £8m and £10m ($10.9m-$13.6m) per year, particularly during those peak Olympic cycles,' Wilson said. 'I think that would be achievable if she continues to diversify beyond that sort of traditional sportswear, into products that will really accumulate her opportunity, whether that's into things like beauty, wellness, or luxury goods.' Leerdam has over 6.3m followers on Instagram, with a single post documenting her day after winning gold garnering 1m likes. Although her relationship with Paul has exposed her to new audiences, his various posts celebrating her success earned far fewer. 'Her value proposition, first of all, stands independently of Jake Paul,' Prof Wilson continued. 'This is about her and what she's able to do. 'I think the cross-audience exposure through that high profile relationship can really accelerate awareness in certain markets, a bit like we saw with Taylor Swift and Travis Kelce a couple of summers ago. #juttaleerdam #olympics #jutta #jakepaul #sports 

## Stats

- **Views:** 923,000
- **Likes:** 56,000
- **Shares:** 298
- **Comments:** 201

## Tags

jakepaul, sports, juttaleerdam, olympics, jutta

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