# @balleralert on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DU4IApBkuNo
- **Gondola URL:** https://gondola.cc/posts/56832464-balleralert-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/b786b1bfb9.jpg
- **Posted:** 2026-02-17T23:10:13.000+00:00
- **Account Owner:** Baller Alert (@balleralert) — https://gondola.cc/balleralert

## Caption

North West Is a CEO in the Making: Kim Kardashian Files Trademarks for Daughter’s Brand “NOR11”⁠
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Blogged by: Cabbagepatchgrl⁠
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North West is officially moving from being a fashion icon in the making to a full-blown CEO.⁠
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Her mother, #KimKardashian, has filed several trademark applications for a new brand called “NOR11,” making a way for the 12-year-old to launch her own business.⁠
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According to legal documents filed through KimYe’s Kid Inc. last month, the brand is set to be a one-stop shop for everything from clothing and footwear to jewelry and cosmetics. The name “NOR11” is a clever nod to the first three letters of her name, combined with her age when she first started developing the concept.⁠
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This business move comes right as #North is leaning into her rebellious, experimental side. She has recently faced a wave of online criticism for showing off dermal piercings on her hands and fingers, but rather than hiding from the trolls, she’s using the backlash to fuel her creative projects.⁠
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As you know, she recently teamed up with her father, Ye, for a track called “Piercing on My Hand (Ye Version),” where she directly addresses the people who have an issue with her look.⁠
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While some fans are worried about her growing up too fast, Kim has consistently defended her daughter’s right to express herself. During a recent podcast appearance, Kim noted that North has always had a strong sense of identity, even since she was a toddler wearing fake septum rings.⁠
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By securing these trademarks, Kim is ensuring that North’s “unapologetic” energy is protected as a brand. With plans for the company to cover high-end accessories like watches and handbags, along with everyday items like loungewear and hats, it’s clear the Kardashian-West family is ready to see North build an empire that rivals their own.

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## Tags

north, kimkardashian

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