# @davidjbrickley on YouTube

- **Type:** Video
- **Original URL:** https://youtube.com/watch?v=hb7_QJ0UF08
- **Gondola URL:** https://gondola.cc/posts/57150122-davidjbrickley-youtube
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/ab2dcffa91.jpg
- **Posted:** 2026-02-17T23:34:11.000+00:00
- **Account Owner:** David Brickley (@davidjbrickley) — https://gondola.cc/davidjbrickley

## Caption

Recorded live at the SPORT BEACH Clubhouse content studio during Super Bowl week in San Francisco — a destination where sport, culture, and innovation collide — David Brickley sits down with Kati Fernandez, Chief Content Officer at TOGETHXR, for a candid and strategic conversation on content, community, and the meteoric rise of women’s sports.

Kati breaks down her career path, from the NFL to Hulu, ESPN, and now leading content at TOGETHXR, and why authenticity is her superpower. She shares how real relationships drive growth, how TOGETHXR built community-first momentum before the spotlight hit, and what brands and sponsors need to understand about showing up correctly in women’s sports today.

This episode covers:
• Why authenticity beats “code‑switching” in content and leadership
• How TOGETHXR scaled without traditional paid marketing
• The modern economics of women’s sports and fan growth
• What brands get wrong when they try to “hijack” culture
• Why storytelling and community matter more than follower counts
• How to create partnership content that’s additive — not intrusive

#sportbeach2026 #sportbeach #SBSuperWeek

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Chapters
00:00 Sport Beach Clubhouse ️
01:23 Authenticity Genius
03:00 Relationships Approach
03:58 Women's Sports Growth
06:08 Digital Media Impact
07:40 TOGETHXR's Angle
08:55 Brand Authenticity
10:32 Brands as Creators
12:01 Organic Growth Power
14:03 Followers vs. Reach
15:49 Storytelling Access ️
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          ➡Check us out: https://www.stndigital.com/
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Want more insights? Follow David:

TikTok: https://www.tiktok.com/@davidbrickley
X: https://twitter.com/DavidjBrickley
LinkedIn: http://www.linkedin.com/in/brickley
Instagram: http://instagram.com/davidjbrickley
Facebook: https://www.facebook.com/davidjamesbrickley

Listen to Business of Social on:

Apple Podcasts:  https://podcasts.apple.com/us/podcast/business-of-social/id1328600108
Spotify: https://open.spotify.com/show/5qfh51SHCGBOa3o4Mebaix

## Stats

- **Views:** 95
- **Likes:** 0
- **Shares:** 0
- **Comments:** 0

## Tags

sportbeach, sportbeach2026, sbsuperweek

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