# @suremagazine on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DVKa4KTAfU-
- **Gondola URL:** https://gondola.cc/posts/57531168-suremagazine-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/2a86c7628a.jpg
- **Posted:** 2026-02-25T01:41:14.000+00:00
- **Account Owner:** Sure Magazine (@suremagazine) — https://gondola.cc/suremagazine

## Caption

CONCEPT KOREA F/W 2026 Announces Official Ambassador ALPHA DRIVE ONE

The global fashion initiative Concept Korea will return to Paris on 2 and 3 March, presenting its fourth consecutive season at the Palais de Tokyo.

For the Autumn/Winter 2026 edition, next-generation global boy group ALPHA DRIVE ONE has been appointed as the project’s official ambassador. Marking their first appearance at international Fashion Week since debut, the group’s presence signals a considered step into the global cultural arena alongside the continued evolution of K-fashion on the Paris stage.

The programme will open with a solo show by KIMHĒKIM on 2 March at 5:30pm (CET). On 3 March at 5:00pm (CET), a joint presentation will follow featuring RERHEE and BONBOM.

Concept Korea F/W 2026 continues to reinforce Seoul’s growing dialogue with Paris, positioning Korean design within a global framework with clarity, purpose and ambition.

À bientôt à Paris 🇫🇷

Official Ambitions: Alpha Drive One ald1.official 
About: Concept Korea kocca_fashion 
Brands: Re Rhee rerhee_official 
BonBom, Kimhe Kim 
maison_kimhekim  __bonbom 
Editor of article: Sure Korea surekorea 
ISSUE: February 2026 Sure Magazine suremagazine 

#AlphaDriveOne x #ConcetKorea #ReRhee #KimheKim #SureMagazine

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## Tags

rerhee, suremagazine, concetkorea, kimhekim, alphadriveone

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