# @wearethevariable on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DVJYzwiDqlF
- **Gondola URL:** https://gondola.cc/posts/57556545-wearethevariable-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/cd7e5d6cef.jpg
- **Posted:** 2026-02-24T16:03:55.000+00:00
- **Account Owner:** The Variable (@wearethevariable) — https://gondola.cc/wearethevariable

## Caption

In this week’s In Brief, Director of Communication Strategy Scott Moody, shares trends that reinforce the idea that perfect attribution is a fantasy. In a non-linear world of Reels, creators and AI-driven discovery, marketers are trading exact answers for smarter ones. Think hybrid tracking, faster marketing mix models and measurement built for how people actually buy. 

Swipe through to read more. 
#WeAreTheVariable #FutureOfAdvertising

## Stats

- **Views:** 0
- **Likes:** 18
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## Tags

wearethevariable, futureofadvertising

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