# @sportsbusinessjournal on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DVLuITrilMY
- **Gondola URL:** https://gondola.cc/posts/57560719-sportsbusinessjournal-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/d30f62619a.jpg
- **Posted:** 2026-02-25T13:48:57.000+00:00
- **Account Owner:** Sports Business Journal (@SBJ) — https://gondola.cc/SBJ

## Caption

A massive Olympic number for NBC.

USA–Canada men’s hockey delivered 18.6M viewers Sunday morning (8:15–11 am ET), marking NBC’s second-best Olympic hockey audience ever. The game peaked at 26M in overtime and stands as the most-watched U.S. sporting event on record with a pre-9 am ET start.

Streaming also showed up: Peacock drew 3.7M viewers — its best non-NFL sports audience yet. A same-day replay added 2.1M on USA Network.

For context:
• 2010 USA-Canada gold medal (3:15 pm ET start) drew 27.6M
• 2024 USA-France men’s basketball gold drew 19.5M
• On par with U.S. viewership for Kansas City Chiefs vs. Los Angeles Chargers in Brazil on YouTube

## Stats

- **Views:** 0
- **Likes:** 8,398
- **Shares:** 0
- **Comments:** 84

## Credits

| Name | Username | Profile | Role |
| --- | --- | --- | --- |
| Sports Business Journal | @SBJ | https://gondola.cc/SBJ | Media Company |
| Antonio M. Blake | @ABlake54 | https://gondola.cc/ABlake54 | Journalist |

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