# @jamaicaobserver on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DVO0YVnkTdk
- **Gondola URL:** https://gondola.cc/posts/57706984-jamaicaobserver-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/69d95aa52b.jpg
- **Posted:** 2026-02-26T18:43:52.000+00:00
- **Account Owner:** Jamaica Observer (@jamaicaobserver) — https://gondola.cc/jamaicaobserver

## Caption

What’s your brand… and is it built to last forever? 

Day two of the Island Music Conference opened with a powerful question hosted by award winning speaker and broadcaster @simonenclarke.

Chairman @direalshaggy (Orville “Shaggy” Burrell) reminded aspiring artistes that entering music isn’t just about hits, it’s about building a brand.

🎬 Jamaican-American actor @lyriqbent stressed consistency, persistence and holding yourself to a high standard if you want longevity.

👑 “Queen of Soca” Alison Hinds spoke on creating something that lives beyond you.

🎤 And Pepa of Salt-N-Pepa put it plainly:
“The song is the hit… but the brand is what drives it.”

The message was clear, talent may open the door, but brand is what keeps you in the room.

#IslandMusicConference #IMC2026 #JamaicaObserver #MusicBusiness #BrandBuilding

## Stats

- **Views:** 3,530
- **Likes:** 98
- **Shares:** 0
- **Comments:** 1

## Tags

brandbuilding, jamaicaobserver, imc2026, musicbusiness, islandmusicconference

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