# @suremagazine on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DVYbtAAAc0f
- **Gondola URL:** https://gondola.cc/posts/58063715-suremagazine-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/dabc79dfdf.jpg
- **Posted:** 2026-03-02T12:17:49.000+00:00
- **Account Owner:** Sure Magazine (@suremagazine) — https://gondola.cc/suremagazine

## Caption

DOLCE & GABBANA SPRING/SUMMER 2026: THE POWER OF PYJAMA CHIC

Dolce & Gabbana sharpens the language of sensuality for Spring/Summer 2026, distilling its aesthetic into a singular proposition: pyjama dressing as a statement of authority.

Leading the campaign is Global Ambassador Jung Hae-in, who continues to embody the house’s vision of modern masculinity. There is nothing accidental in his presence. Silk co-ordinates fall with studied precision; relaxed tailoring is engineered rather than casual. His long-standing relationship with the brand reinforces a narrative Dolce & Gabbana has cultivated for several seasons — strength expressed through restraint.

Joining him is actress Lee Sung-kyung, newly appointed Global Ambassador following the conclusion of Mun Ka-young’s contract. Lee’s appointment signals a deliberate evolution. With her modelling pedigree and instinctive command of silhouette, she brings a cool, contemporary clarity to the collection’s languid codes.

The campaign’s aesthetic is cohesive and unapologetically polished. Silk pyjama sets are cut with architectural sharpness; lace-trimmed camisoles are layered beneath oversized jackets; robe-inspired coats are cinched to sculpt the waist. The palette remains disciplined — ivory, obsidian, muted champagne — allowing texture to carry the drama.

What elevates the imagery beyond trend is its cultural positioning. Korean actors today are not merely faces of luxury — they are shaping its direction. Their global resonance, digital influence and cinematic presence have recalibrated how European houses communicate modern glamour. In aligning with Jung Hae-in and Lee Sung-kyung, Dolce & Gabbana underscores that shift with precision.

Spring/Summer 2026 is not about nostalgia for boudoir dressing. It is about control. Softness, here, is power — and pyjama chic becomes the uniform of a new fashion authority.

Global Brand Ambassadors: Jung Hae-in & Lee Sung-kyung holyhaein @ heybiblee 
Brand: Dolce & Gabbana dolcegabbana 
Director of D&G in Korea: Jae O ojaerocks
Editor of article: Sure Korea surekorea 
ISSUE: March 2026 Sure Magazine suremagazine 

#DolceGabbana #JungHaein #LeeSungKyung #SureMagazine

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## Tags

junghaein, suremagazine, dolcegabbana, leesungkyung

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