# @pimsnewyork on Instagram

- **Type:** Video
- **Original URL:** https://www.instagram.com/p/DVc_jLGkrBb
- **Gondola URL:** https://gondola.cc/posts/58242136-pimsnewyork-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/5a2c5bb2ed.jpg
- **Posted:** 2026-03-04T06:49:51.000+00:00
- **Account Owner:** PIMS (@pimsnewyork) — https://gondola.cc/pimsnewyork

## Caption

Some of the best marketing moments start with a crazy idea.

Fishnet stockings…wrapped over invitations…for MAC Cosmetics. Yes, really! Back in 2005.

In this Minutes with Mike conversation, heidi_henneman Heidi Henneman, co-founder of groaº shared how a “left field” concept turned into a fully executed brand moment because the response wasn’t “that’s impossible.”

It was: “We’ll figure it out.”

That can-do energy? That’s where iconic campaigns are born.
The difference between average and unforgettable often isn’t the budget.
It’s attitude.

✨ Bold ideas need brave partners.

What’s the wildest creative concept you’ve ever brought to life? Drop it in the comments 👇

And if you ever need a partner with a can-do attitude, let us know 😉💚

🎙️Minutes with Mike is a PIMS- produced podcast, hosted by mike.ryan.1656 Mike Ryan
#ContentMarketing
#DigitalMarketing
#UnboxingExperience
#MarketingStrategy
#BrandBuilding

## Stats

- **Views:** 50
- **Likes:** 37
- **Shares:** 0
- **Comments:** 3

## Tags

digitalmarketing, brandbuilding, unboxingexperience, marketingstrategy, contentmarketing

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