# @sportsbusinessjournal on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DVbdgmdCn9G
- **Gondola URL:** https://gondola.cc/posts/58401591-sportsbusinessjournal-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/6c01d7a81e.jpg
- **Posted:** 2026-03-03T16:31:31.000+00:00
- **Account Owner:** Sports Business Journal (@SBJ) — https://gondola.cc/SBJ

## Caption

Business is booming for NASCAR and Michael Jordan.
 
23XI Racing has opened the season with three straight wins, the first 3-0 start in NASCAR’s 77-year history. Tyler Reddick delivered all three.
 
The business metrics are just as strong:
• 150,000 fans on race day at the Daytona 500, 450,000 across the Speedweeks
• 7.489M viewers on Fox Broadcasting Company for Daytona, up from 6.76M last year
• 4.487M viewers for Atlanta at EchoPark Speedway
 
Three months after antitrust tensions, the on-track results and audience numbers tell a different story.

## Stats

- **Views:** 0
- **Likes:** 822
- **Shares:** 0
- **Comments:** 14

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