# @insiderfood on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DVhJTB2DY1B
- **Gondola URL:** https://gondola.cc/posts/58479415-insiderfood-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/f928ab135e.jpg
- **Posted:** 2026-03-05T21:30:17.000+00:00
- **Account Owner:** Insider Food (@insiderfood) — https://gondola.cc/insiderfood

## Caption

The last time you visited a Cinnabon or Auntie Anne's, did you seek it out — or come across it and visit on a whim?

That question, GoTo Foods' new CEO, Omer Gajial, told Business Insider in an exclusive interview, is a through-line for the company's next act: take the parts of its portfolio long associated with mall and airport grab-and-go moments, such as Jamba, Cinnabon, and Auntie Anne's, and make those brands places people choose to visit on purpose.

To do it, Gajial is doubling down on three levers: location, customer experience, and tech.

Read more about Gajial’s strategy at the link in our bio. 

Story by Katherine Tangalakis-Lippert 

(Credit: GoTo Foods)

#auntieannes #cinnabon #jamba #foodindustry #foodtrends #brandstrategy

## Stats

- **Views:** 0
- **Likes:** 175
- **Shares:** 0
- **Comments:** 1

## Tags

jamba, foodtrends, brandstrategy, foodindustry, auntieannes, cinnabon

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