# @suremagazine on Instagram

- **Type:** Image
- **Original URL:** https://www.instagram.com/p/DVki79PgdOb
- **Gondola URL:** https://gondola.cc/posts/58648975-suremagazine-instagram
- **Thumbnail:** https://img.gondola.cc/tr:w-,h-,fo-auto/postThumbnails/384d764a2a.jpg
- **Posted:** 2026-03-07T05:11:55.000+00:00
- **Account Owner:** Sure Magazine (@suremagazine) — https://gondola.cc/suremagazine

## Caption

GUCCI ENTERS A NEW ERA WITH DEMNA — INTRODUCED BY XIAO ZHAN

A new creative chapter begins at Gucci as the house moves forward under the direction of Demna. The unveiling of the Primavera collection — presented by Global Ambassador Xiao Zhan — offers the first clear signal of this shift.

Demna’s arrival marks a recalibration of Gucci’s identity. The emphasis moves towards clarity, precision and contemporary confidence, balancing the house’s historic codes with a modern, globally resonant aesthetic. Rather than spectacle, the focus is on control, strength and a sharpened visual language that reflects the evolving mood of luxury fashion.

By introducing the collection through Xiao Zhan, Gucci underscores both its international reach and its dialogue with a new generation of cultural influence. Primavera therefore stands not simply as a seasonal release, but as the opening statement of Gucci’s next era.

Global Brand Ambassador: Xiao Zhan xz_1991x 
Brand: Gucci gucci 
Creative Director: Demna demna 
Editor of article: Sure Korea surekorea 
ISSUE: March 2026 Sure Magazine suremagazine 

#XiaoZhan #Gucci #GucciPrimavera #SureMagazine #SureKorea

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## Tags

gucci, xiaozhan, surekorea, suremagazine, gucciprimavera

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